by Myra Corrello | Brand Positioning & Messaging
If you’ve ever frozen when someone asks, “What makes you different?”—you’re not alone. Most small business owners default to the same answers: great service, quality work, trustworthy team, reliable results. The problem? Those are promises—table stakes—not...
by Myra Corrello | Mindset & Leadership
Quality use of downtime is a highly subjective thing. Some will defend, to the death, their need/right/want to “veg out” for hours:Watching televisionPlaying video gamesSurfing around in social mediaShoppingEatingDrinkingNappingAnd so on.We all have our favorite...
by Myra Corrello | Mindset & Leadership
In this time of great joy, togetherness, and celebration know just how much even the smallest act of kindness and goodwill can mean to those around you.The truth is most of us go into the holidays with very mixed emotions. We celebrate all the blessings we have been...
by Myra Corrello | Marketing, Sales & Conversion
Sending thank-you notes is one of the greatest business relationship strategies of all.In this world of being bombarded by digital messages, the hand-written note has become the most cherished of all things we receive.I know you’ve experienced that little blip of...
by Myra Corrello | Marketing, Sales & Conversion
Seeing a beautiful home uprooted by an earthquake or mudslide leaves you feeling sick inside. The woodwork, cabinetry, and furnishings all destroyed suddenly by a volatile shift to the home’s underpinnings. Some shifts in a home’s foundation – like those from a...
